Rush Creek Church has six locations in the heart of the Bible Belt. There are so many churches near and around them that it was important to stand out. Instead of focusing on cross imagery, we put the focus on the creek. Instead of using muted classical colors, we went with an electric blue and increased it’s contrast by pairing it with a deep midnight blue. Both colors can be found in a creek and both match the meaning and the strategy.

Why a creek you ask?
+Christ was baptized in a creek. 
+The church is on a creek
+Many this times in the Bible, people pass through a creek before something transformative happens.